How a business markets its goods and services depends on whether it wants to make a quick sale or if it wants to take time to build a strong customer base for future sales.

Transactional vs. relationship marketing: Key differences

Some companies thrive on building strong relationships with customers, while others want to make a sale without long-term commitment. Either way, the business needs a strategy.

Transactional vs. relationship marketing comparison chart


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By: Demetra Edwards, Associate Site Editor