How a business markets its goods and services depends on whether it wants to make a quick sale or if it wants to take time to build a strong customer base for future sales.
Transactional vs. relationship marketing: Key differences
Some companies thrive on building strong relationships with customers, while others want to make a sale without long-term commitment. Either way, the business needs a strategy.
Read full article here: https://searchcustomerexperience.techtarget.com/tip/Key-differences-between-transactional-and-relationship-marketing?track=NL-1844&ad=936745&asrc=EM_NLN_140945389&utm_medium=EM&utm_source=NLN&utm_campaign=20201125_Adobe%20CDP%20adds%20B2B%20friendly%20features,%20plus%20customer%20service%20metrics%20to%20measure%20call%20center%20success
By: Demetra Edwards, Associate Site Editor